CARBMANAGER

About

Carb Manager is the leading low-carb and keto app on the App Store and Google Play, boasting over 8 million users. Their mission is to make the low-carb lifestyle easy, fun, and delicious, empowering millions to achieve their wellness goals.

Role & Collaboration

Carb Manager aimed to completely redesign their app by reimagining the UI, improving the UX, and adding new features. As the sole Lead Product Designer, I led the project from initial design and UX to development handoff, animations, and launch. Carb Manager is a complex app with hundreds of customizations, settings, food/recipe databases, meal planners, and analytics.

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Role
Lead Product Designer
Services
Stakeholder Management
UI Design
UX Research and testing
Animation/Interactions
Design System
Creative Direction & Branding
Dev Support & Collaborations
Status

Launched

Length
12 months
Platforms
Mobile App (IOS, Android)
Responsive Web App
Apple Watch

Overview

I started with Carb Manager’s previous app, which, despite its success, was outdated both visually and functionally. I collaborated with the team to understand the primary user needs, frustrations, new features, and ways to enhance their experience. The team’s goal was not only to enhance the UI and branding visually but also to improve the overall user experience.

Web App Designs

Supporting Apple Watch

Design System Patterns & Illustrations

Outcome & Impact

16

Increase in users completing onboarding & first in-app action.

2.5

Increase in user sessions per device each day

20

Increase of day 1 user retention

After the redesign we were able to increase carb managers app store visibility, new member acquisition, member’s average visits per day, average app store rating, premium subscriptions, and more. The app currently has 4.8 stars with over 600k+ Reviews (IOS) and 4.5 stars 140k+ Reviews (Android)